Beauty Guard. Delivery World on InterCHARM 2014
October 22-25 the International Exhibition Center Crocus Expo hosted the annual exhibition InterCHARM 2014 which is the largest event of the Russian, CIS and Eastern European perfume and cosmetic market. Last year’s event marked the 20th anniversary as the most important exhibition of the beauty industry. This year the exhibition covered 20,000 sq.m, gathered 920 participating company (the leading manufacturers of the industry) representing 33 countries.
During four days of exhibition program the participants discovered novelties of the beauty industry, namely perfumes, cosmetics, SPA and beauty institutes’ products, equipment and products for hair salons, eco safe products for house care, and much more. The visitors had a chance to take part in business discussions, educational trainings, and competitions. Delivery World’s representatives attended the InterCHARM exhibition as well; but they did not come to the show to enjoy the displayed beauty products, but to hold several appointed business meetings.
Delivery World regularly performs airfreight shipment of perfumes and cosmetics from different countries of the world to Russia and CIS. Apart of meeting the existing customers using Delivery World as their trusted freight forwarder for long time, we offered our international airfreight solution to new potential customers. The industry experts supplying quality beauty products from abroad, and foreign customers just striving to open new horizons of the Russian market were impressed by our solid experience, and got interested with our offer.
InterCHARM resulted in conclusion of several agreements for airfreight of perfumes from France and USA, salon and SPA equipment from Japan, medical wear from China, organic cosmetics from Korea, anti-age cosmetics from Italy, and hair treatment products from Switzerland. Some other cooperation agreements will be signed shortly.
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